About Heartland Automotive Services, Inc.
Heartland Automotive Services, Inc. ("Heartland" dba Jiffy Lube®) is the largest Jiffy Lube franchisee and the largest independent quick lube operator in the United States.
Headquartered in Omaha, Nebraska, we operate nearly 400 quick-oil-change stores in 15 major markets including Austin, Boston, Chicago, Columbus, Kansas City, Las Vegas, Los Angeles, Madison, Memphis, Minneapolis, Omaha/Lincoln, San Diego, Seattle, St. Louis and Tucson. Heartland has continuously operated Jiffy Lube stores (through its affiliated predecessor companies) since 1980.
Our Mission is to help our customers properly maintain their vehicles by providing high-quality, fast, convenient, and affordable services by professional, honest, friendly employees that put the customers' best interest above all else.
Our Vision is to become the preferred provider of automotive preventative maintenance services in every market we serve.
Success in our Mission each day will bring us success in our Vision.
In 1995, Heartland Automotive Services was formed when five independent Jiffy Lube franchises in St.Louis, Minneapolis, Kansas City, Austin and Omaha banded together to share best practices and leverage their size to provide better value to their customers. From this humble beginning of 66 stores, Heartland has grown to an entity serving more than 5 million vehicles annually.
